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Professional Development Webinar

About this event

Join us on Thursday, September 25th from 1:00 pm - 2:00 pm Eastern Time

Topic: “Crafting Your Authentic Coaching Brand” with guest speaker Lisa Madaschi, ACC 

In today’s competitive coaching landscape, establishing a strong personal brand is essential for standing out and attracting the right clients. This interactive session will guide you through the key components of building an authentic and impactful coaching brand. We’ll explore the power of storytelling, the importance of defining your niche, and how to create a compelling Unique Value Proposition (UVP) that highlights your unique strengths. You’ll also learn how to develop a cohesive visual identity and maintain consistency across your digital presence. This session is ideal for coaches looking to clarify their brand and elevate their marketing efforts. Participants will leave with practical tools to enhance their coaching brand and create lasting connections with their audience.

Key Learning Outcomes
🔵Understand how to define your niche and attract your ideal clients.
🔵Learn the key elements of crafting a compelling brand story.
🔵Develop a consistent visual identity to strengthen brand recognition.
🔵Gain actionable tips for establishing and growing your online presence.


* Approved for .50 CC and .50 RD CCEU's* 

ABOUT OUR GUEST SPEAKER





With over a decade of experience in corporate communication and brand marketing, Lisa Madaschi is passionate about sharing the insights and strategies she has gained to help coaches differentiate themselves and confidently grow their businesses. She recognizes the unique challenges coaches face in building a distinct brand in a crowded marketplace, navigating the complexities of marketing, and ensuring their professional goals align with their core personal values. Her mission is to empower coaches to craft compelling, authentic brands that genuinely reflect who they are and what they stand for, giving them the tools to market themselves effectively. This is a natural evolution in her journey, allowing her to give back to the coaching community and help others succeed.
















*You will receive the Zoom information by email upon registration, as well as the day before the webinar*


*All participants must attend the full program to qualify for CCEU credit.*
ICF Michigan members earn credits for free!  Non-members are welcome for a $20 fee.

If you have questions, please contact support@icfmichigan.org

Date and Time

Thursday, September 25, 2025, 1:00 PM until 2:00 PM

Category

webinar

Registration Info

Registration is required
Payment In Full In Advance Only
https://icfmichigan.org/content.aspx?page_id=4023&club_id=350728&item_id=2408391#

Number of People Who Will Attend

Not a Member of ICF Michigan *
$20.00
* This can be your primary registrant type. Only one primary registrant type is allowed per registration.
Register Now